The Future of Grocery Shopping is here.

Free Grocery Delivery with every purchase and save 10%. Look for the coupons inside the app today.

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Step 1:

Create Your Profiles

Download the BetterYou App and visit Hy-Vee Aisles Online to create your profiles today.

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Step 2:

Choose Your Coupon

Each coupon comes with FREE delivery and 10% off. Pick how you want to save.


Step 3:

Grocery Shop Online

Head back to Hy-Vee aisles online and go grocery shopping from home. Visit our blog and posts inside the app to see example grocery lists. You can also visit the eligible items section to see all 4000+ items available. * You will be asked to use your card at checkout but once they confirm your coupon has been used they will do the deduction in store after you submit your order. *


Step 4:

Use Your Coupon

In the BetterYou App head to your purchased section. Click redeem and then use your code at checkout in the special instructions section on aisles online.

To make things as easy as possible for your Hy-Vee shopper, use this format for the message that you will leave in the special instructions section on aisles online at the final step of checkout:

I am using Project Shield with BetterYou.

My username: (Type Username From BetterYou Here)

My code: (Type Code Here)


Step 5:

Wait For Delivery

Your friendly Hy-Vee driver will arrive in the hour window that you set during checkout. They will give you a call when they arrive to your house/apartment/dorm. They can help bring the groceries in or if you would like to take them yourself that works too.

Yes, it’s that easy! You never have to go to the grocery store again!

Detailed Recap

  • Create your profiles with BetterYou & Hy-Vee aisles online.

  • Choose what coupon you would like inside the BetterYou App.

  • Visit aisles online and start grocery shopping. Once you finish, check your cart to make sure you’ve hit the minimum order amount of eligible items. Bronze - $50, Silver - $70, Gold - $100.

  • Confirm your address with an eligible store. (Currently only in Winona)

  • Type in the special instructions at the final step of checkout.

  • Enter in your card information. Remember, You will be asked to use your card at checkout but once they confirm your coupon has been used they will do the deduction in store after you submit your order.

  • Continue on with your busy schedule and wait for delivery.

The first time you do this it will take the longest, 15 - 30 minutes. After that, once you have your cart saved and coupons purchased, the ordering process has been completed in under 8 minutes. Yes 8 minutes. This is grocery shopping of the future! We would love to hear your thoughts and answer any questions you may have. Please contact us using the form below or reaching out to us on any of our social sites. Together we will Empower Growth and bring the ideas of the future to today.

Name *

Example Recipes

Easy meal ideas for college students




Egg, bacon & avocado burrito:

-1 Tbsp vegetable oil (butter)

-1 whole wheat  tortilla

-2 eggs (scrambled/ over-easy)

-2 slices of bacon

-1/2 avocado

    Add other veggies to your liking or add hash browns- make it your own! Also great for meal prep! Just make ahead and wrap in cling wrap and freeze, defrost in microwave and then reheat for breakfast on the go.


Greek yogurt with fruit parfait:

- 3/4c plain greek yogurt

-handful of berries (fresh or frozen or dried) OR jam as alternative

-drizzle honey/agave/maple syrup

- granola and nuts or seeds


Simple oatmeal recipe:

- ¼ c oatmeal- cook in milk or water (water will be less expensive)

- -handful of berries (fresh or frozen) OR jam as alternative

-drizzle honey/agave/maple syrup

- granola and nuts or seeds

-sprinkle of brown sugar for taste


Apple Peanut Butter  Oatmeal: (in a mug → place in microwave)

  • ¼ cup oatmeal

  • 5 Tbsp all purpose flour

  • ¼ tsp baking powder

  • Pinch of salt

  • 2 Tbsp white sugar

  • 5 Tbsp milk (¼ cup & 1 Tbsp milk → your choice)

  • 3 Tbsp peanut butter

  • 1 small apple

  • 1 Tbsp butter

  • ¼ tsp cinnamon

  • 1 Tbsp brown sugar/honey/agave,etc.

  • 1 Tbsp all purpose flour

*Place all dry ingredients together, mix, then place wet ingredients, mix. Place in microwave for four minutes. Taste and enjoy!


Dark Chocolate Kodiak Pancakes with fruit:

-2-3 Kodiak Pancakes (¾-1c)

-milk (your choice)  

-add one egg for more protein (optional)

-fresh/canned/frozen berries

-drizzle honey/agave/maple syrup


Avocado toast with bacon:

-half avocado

-1 slice whole wheat toast

-2 slices of bacon

-1 hard-boiled egg

-choice of dressing (dill,etc.)


Simple Berry Smoothie:

-rolled oats

-blueberries (berries in general)

-greek yogurt





Turkey and Spinach Wrap:

-1 whole wheat tortilla wrap

-2 slices deli turkey

-½ avocado


- tomato

-cheese (shredded or sliced)

- dressing (ranch, bbq, mustard, mayo, chipotle mayo)


Avocado turkey Salad:

-1 cup Mixed green salad

-½ avocado

-chopped up turkey deli meat

- veggies to liking

- tomato

- shredded cheese

- thin out hummus with water for dressing


Pineapple salsa with salmon romaine lettuce wrap:

-2 cup chopped/ drained canned pineapple

-1 cup chopped tomato                     

-½ cup bell peppers (yellow/red)

-½ cup bell pepper chopped (mix)          

- 2 minced garlic cloves

-¼ chopped cilantro                                    

-½ cup diced red onion

-2 Tbsp lime juice            

-1 cup canned salmon

-1 slice romaine lettuce



Before a workout eat around 30 grams of carbs 30-45 mins before a workout. Mix and match to get to 30g with the following snacks






-Granola bar




-Special k bars



-fruit cup



Whole wheat Pasta with grilled chicken and garlic toast:

-whole wheat pasta

-pasta sauce

-protein (chicken, ground beef/turkey)


-garlic toast (garlic powder, and parsley, with butter or another alternative)


Low carb dinner (Grilled chicken with steamed veggies)

-1 frozen chicken breast (season to liking, spicy or mediterranean)

-steamed broccoli or mixed veggies (fresh or frozen)

-sliced apples with PB


Pizza Quesadilla:

-1 tortilla (cut in half)

-2 Tbsp shredded cheese (to your cheesiness)  

-drizzle marinara sauce (to your liking)

-add veggies to your liking (pineapple, mushrooms, olives, tomatoes, pre-cooked chicken/turkey,etc.)

-side: baked “fries” (thinly sliced baked potatoes → cut into wedges, season to your liking, drizzle with olive oil) (preheat 450F for 45-50 mins.)

*seasoning options: paprika, garlic powder, chili powder, onion powder, lemon pepper, salt & pepper.


Stuffed-Pizza Zucchini Boats:

  • 4 zucchinis

  • 1 tablespoon olive oil

  • 8 ounces ground turkey

  • 1/2 teaspoon oregano

  • 1/2 teaspoon basil

  • 1 1/2 cups marinara sauce

  • 2/3 cup shredded mozzarella cheese

  • 1/4 cup mini pepperonis

  • 1/4 cup freshly grated Parmesan


  1. Preheat oven to 375 degrees F. Line a baking sheet with parchment paper; set aside.

  2. Cut each zucchini in half horizontally, then carefully scoop out the center of the zucchini, reserving for another use, leaving about 1/2-inch of zucchini on the skin.

  3. Heat olive oil in a saucepan over medium high heat. Add ground turkey, oregano, and basil. Cook until browned, about 3-5 minutes, making sure to crumble the turkey as it cooks; drain excess fat. Stir in marinara sauce until heated through, about 1-2 minutes.

  4. Add ground turkey mixture to each zucchini and sprinkle with mozzarella, topping with mini pepperonis.

  5. Place into oven and bake until the zucchini is tender and the cheese has melted, about 12-15 minutes.


Frozen vegetable soup:

-1 Tbsp tablespoon

-½ onion

-3 cloves minced garlic

-2 cups frozen vegetables

-½ tsp salt

-½ tsp garlic powder

-1 tsp thyme

-1 tsp oregano

  1. Heat oil in a large soup or stock pot. Add the chopped onion, optional minced garlic, chopped zucchini, and sliced carrots. Sauté, stirring for 3 to 4 minutes, until onions are soft but do not let them brown.

  2. Add your choice of mixed chopped vegetables and heat for 1 to 2 minutes more. Do not let them brown.

  3. Add salt, garlic powder, thyme, and oregano stirring to coat the vegetables well.

  4. Add bay leaf, vegetable broth or water mixed with bouillon cubes, and undrained tomatoes. Bring to a boil, stir, reduce heat, and simmer until the vegetables are tender - about 8 to 12 minutes.

  5. Adjust seasonings to taste. Remove the bay leaf and serve your homemade vegetable soup with a sprinkle of Parmesan cheese or Parmesan cheese substitute and some crusty bread or crackers.



Chia pudding:

  • 3/4c of chia seeds

  • 1.5 cup of milk of choice

  • Sweetener to liking (honey, sugar, brown sugar, agave, powdered sugar)

    • Serve on its own or with fruit


Molten Mug Brownie:

  • 2 tbs butter/oil

  • 2 tbs water

  • 1/4t vanilla

  • Dash of salt

  • 2 tbs cocoa powder

  • 4 tbs of sugar

  • 4 tbs of flour

Mix together and microwave for 1 minute- serve with ice cream, whipped cream, fresh/frozen berries (cherries would be fantastic with chocolate). Be careful not to over cook


Chocolate fudge brownie:

-¼ cup gluten-free oat flour

-¼ cup packed brown sugar

-2 Tbsp unsweetened cocoa powder

-Pinch of salt

-2 Tbsp coconut oil

-2 Tbsp milk (Almond/ Silk) or water


Protein balls:

-⅔ cup PB

-½ cup dark chocolate chips (or Zote chocolate chunks)

-1 cup oats

-½ cup ground flaxseed

-2 Tbsp honey/agave/maple syrup

*This recipe is very versatile. Mix all ingredients together in a bowl, place in fridge for ~30 minutes. Once chilled, roll into small bites and store up to one week.

Versatile: can use shredded coconut, nuts, dried fruit, almond butter/cashew butter, etc.


Blueberry Yogurt Popsicle:

-1 cup blueberries

-2-5 oz. greek yogurt (~1 greek yogurt cup)

-1 Tbsp maple syrup/honey/agave/etc.

-½ cup milk (your choice)

*Can also substitute with a different fruit


Chocolate Blueberry Smoothie:

-1 cup blueberry

-2 Tbsp cocoa powder

-1 cup milk (your choice)

-¼ tsp vanilla extract

-1 dash cinnamon

-1 dash ground nutmeg

-2 Tbsp maple syrup/agave/honey, etc.

*Can substitute with a different fruit

Questions about project shield

If you have any questions regarding project shield please fill out the form below and one of our team members will get back to you.

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